Emergence of New Rhetoric

Insofar as the revival of rhetoric under the auspices of a theory of argumentation is a renewal of the Aristotelian emphasis on inventio, on the discovery of the persuasives in relation to a matter or case in question, then I am all in favour of this theoretical and pedagogic effort. It constitutes a way for those regions – Germany, France, Holland, England – where rhetoric had been reduced to the stylistic study of rhetorical figures in literature and oratory, to renew a more substantive rhetoric, a rhetoric concerned not just with style, figures and elocutio, but with also with logos, inventio and persuasive argument.

For both Perelman and for Toulmin, this renewal of argumentation was enacted via a return and reworking of Aristotle. However, it is important to note that it did not involve a renewal of contact with Cicero, Quintilian or Isocrates. That is, what is being renewed is a quite narrow understanding of richness of ancient rhetoric. Read more of this post